More Leads 101
Here’s a reminder of a basic law of (advertising) physics: 8 of 10 radio listeners are in their car when they consume the advertisements.
A commonly repeated axiom in marketing is that it takes multiple exposures of an advertisement before a consumer takes action. Salesforce puts it at…
Steve Jobs famously introduced the iPhone on January 9, 2007 by proclaiming it as “The Phone, Reinvented”.
If your business missed a call from a prospect, and you didn’t know you missed it, did you miss a revenue opportunity?
Direct Response marketers have used unique toll-free numbers for decades, based on the idea that they provide perfect sourcing, or attribution to the media that delivered the call – but for broadcast media (Radio & TV) this is a fallacy!
Many radio advertisers forget to consider the obvious about where broadcast radio is consumed –it’s predominately in the car! In this article, we’ll show you how you can not only reach them, but get them to CONNECT with your brand!
Traditional 7 and 10 digit phone numbers just can’t deliver the listener response the way #250’s Spoken Keywords can. Click to read more!
Research is showing that more and more, consumers are really appreciating short phone numbers. Results show that those short numbers help generate more leads than local or toll free numbers.