Lead Generation Articles

When we find articles of interest, we’ll post them here so you can read, enjoy and maybe even learn.

IT’S YOUR FIRST DAY ON THE AIR. COME IN OFF THE LEDGE.

Don’t panic. Don’t jump. Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell you how great your commercial sounds.
It’s your first day on the air. Here’s what happened…CLICK TITLE ABOVE TO READ MORE

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Why Connected Cars Don’t Matter

While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.”

Read more by clicking here.

Why Connected Cars Don’t Matter

While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.”

Read more by clicking here.