Lead Generation Articles
When we find articles of interest, we’ll post them here so you can read, enjoy and maybe even learn.
The History of Speed Dials
Learn about how phone companies came up with the 10 digit dialing pattern for North America, and then how network based speed dials were subsequently developed.
You may also click here or on the image below to read the entire Spring Summer 2017 edition of The CCA Voice
Why Connected Cars Don’t Matter
While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.”
Direct Response marketers have used unique toll-free numbers for decades, based on the idea that they provide perfect sourcing, or attribution to the media that delivered the call – but for broadcast media (Radio & TV) this is a fallacy!read more
Many radio advertisers forget to consider the obvious about where broadcast radio is consumed –it’s predominately in the car! In this article, we’ll show you how you can not only reach them, but get them to CONNECT with your brand!read more
The conversion rate of calls is between 30 to 50 percent, while web leads only convert at 2 percent…read more
Don’t panic. Don’t jump. Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell you how great your commercial sounds.
It’s your first day on the air. Here’s what happened…CLICK TITLE ABOVE TO READ MORE
Customers have more channels available to them to contact a company than ever before, and these channels continue to grow. The use of social media…CLICK TITLE ABOVE TO READ MOREread more