Better Radio Advertising
Let’s tell a radio story…
The typical consumer you’re trying to reach is driving down the road listening to the radio. The music or talk stops and the commercial break begins. Three, four, five, maybe up to eight or ten messages get played back to back. Most of them were giving the listener valuable information about a product or service that the listener wants or needs. The issue is that the listener just heard several phone numbers and wasn’t able to write them down or remember any of them!
To summarize, the problems are:
- Can’t drive and write down numbers
- One spot after another, how can anyone remember all those phone numbers?
- Dangerous to try to figure out how to dial “vanity” numbers while driving
#250 solutions include:
- #250… quick and easy!
- put it on speed dial
- or, use voice to “Call Pound 250”
- One number connects you with multiple advertisers
- Because of category exclusivity, advertiser is protected… caller gets the company they heard on the air
- EASY to do
- Connection is made between advertiser and caller. - Text, QR code, link, subscribe…
- Reach out to consumers via SMS at a later date
- Use to build e-mail list
To get details about how #250 can take your radio advertising campaigns from good to great, give us a call at 816-559-0620 or fill out our simple Information Request Form. Better yet, just dial #250 from your mobile phone and say “Get More Calls!”